Kold-Draft Taps PBAC To Bring Iconic Ice Cube Line to Metro New York’s E&S Dealers and Consultants
Eastchester, NY (July 1, 2021) —With the rapid return of normal life in a post-pandemic world, many restaurants and bars are scrambling to re-establish dormant profit centers.
At the top of that list is the reopening of bar and beverage operations. With COVID restrictions now removed, operators are focused on how to maximize revenues.
In early 2019, before the lockdown, restaurants and bars began looking to create signature cocktails that generate essential profits and bring patrons back consistently. With that in mind, top shelf liquor, fresh mixers and of course the perfect ice cube. The advent of the mixologist during the past two decades, led to the evolution of the ice cube’s role in a cocktail.
One of the industry’s best kept secrets has been the cube created by US manufacturer, Kold-Draft. Its iconic cube was quickly adapted by leading Metro New York mixologist’s, including the legendary Dale DeGroff. With that, many of those leaders have brought focus upon the importance of the Kold-Draft cube for both its size and shape.
The new importance of the cube was not lost on Filippo Berti, Ali Group’s Chairman and Chief Executive Officer. He set out to add Kold-Draft to the Italian based company’s portfolio of companies. Ali is no stranger to the ice business, evidenced by its acquisition and growth of Scotsman Ice. The Chicago based Scotsman then inked a representation pact with Metro NY’s PBAC & Associates to service the needs of the dealer and consultant community in the Metro New York area.
With the addition of Kold-Draft to the fold, Ali now has a diverse ice making portfolio that spans every operators need, from soft drink to high-end cocktail. PBAC brings a stellar reputation to the new collaboration. They are recognized as a leading manufacturer’s rep firm in Metro New York and Upstate New York. PBAC’s president Larry Cantamessa and his team represent 20 premium manufacturers, from smallwares through heavy equipment. Since 1988, they have partnered with leading dealers and consultants to service the needs of their restaurant, healthcare and B2B customers.
“We are so excited about the impact the Kold-Draft line is going to have on our Scotsman business” Cantamessa explained. “Many of our dealers and consultants are focused on the profit opportunities that high priced cocktails offer their end-user clients. With that in mind, they know how the Kold-Draft cube presents better and allows for increased margins. They also understand that the association with Ali and Scotsman bring synergies that are essential to their long-term growth.”
“We are thrilled to be able to offer the extraordinary level of service that our Ali Group customers have come to expect” noted Ken Harris, Regional Sales Manager, Northeast USA and Canada, Scotsman Ice Systems & Kold-Draft. With Harris’ experience and knowledge of the marketplace, he plans to work together with PBAC on specification of ice systems with Metro New York’s dealers and consultants. Icesurance will handle rental and leasing of the Kold-Draft line.
For additional information, please contact:
Jonathan Ross: email@example.com // (914)793-9000
PBAC & Associated, Ltd.
479 White Plains Road
Eastchester, NY 10709